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AI in Marketing: The New Tool on the Block
We live in an era where Artificial Intelligence (AI) is no longer just a buzzword but a tangible asset for business owners.
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Mar 4, 20243 min read
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My Mum vs Intuitive Design
My Mum didn't know how to subscribe to my blog. It's on me. I knew Mum would want to subscribe, so I sent her a text that said, 'I have a...
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May 29, 20233 min read
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Communicating for conversions
When was the last time you made an enquiry with your business and walked through the process?
Do you know what message someone gets after
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May 25, 20223 min read
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A crash-course in ‘pivoting’ without the Buzz Words
Because words like ‘pivot’, ‘agile’ and ‘transformation’ have saturated business conversations for the last 12-months. Especially when talki
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Apr 1, 20217 min read
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SEO Be Damned, I Will Write My Irrelevant (Sometimes Irreverent) Blog Titles!
Search Engine Optimisation (SEO) is a lot to get your head around. And by the end of this post, you are not going to be a SEO Guru. But I ho
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Mar 15, 20215 min read
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Dear Raphael, I am sorry I compared you to a Turtle
There is a day of a year for pretty much everything. Align yourself strategically, and these can be a fun way to engage with your clients an
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Feb 27, 20213 min read
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My Sister is an Alchemist
You see, the fascinating power of a narrative is to be able to make someone think and examine their fundamental core beliefs.
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Feb 11, 20215 min read
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The Iceberg Illusion: What people see & what is underneath
Could you improve your communications?
Not only to show your value, but to better convert clients in your pipe-line and to encourage repea
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Feb 10, 20215 min read
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It doesn’t matter how many resources you have if you don’t know how to use them
Having an extensive catalogue of resources means headaches and heartaches - if you don’t know how to use them.
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Feb 9, 20213 min read
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