Explore Essential Marketing Tools for Small Business

We're joined by Trent Moffatt, who's calling out big-name CRMs for wasting business money. "I see companies blowing tens of thousands on platforms that don't deliver," he says. Trent breaks down why custom-built CRMs beat off-the-shelf solutions—from eliminating per-seat fees to giving you total data control.

Meet Jacqui O'Callaghan, who's been wheeling and dealing in the music industry since 1986 - back when Michael Jackson was still moonwalking and venues actually answered their phones. Here's what nearly four decades in artist management and live event promotion have taught her about making magic happen.

After another successful photo day, Amber from Social Media Photographers and I sat down to reflect on what makes these events so...